Art & Copy, A Documentary About Advertising and Creativity

Art & Copy (trailer) is a documentary by Doug Pray about some of the creative men and women behind the most memorable ad campaigns in the history of advertising.

Directed by Doug Pray (SURFWISE, SCRATCH, HYPE!), [the documentary] reveals the work and wisdom of some of the most influential advertising creatives of our time — people who’ve profoundly impacted our culture, yet are virtually unknown outside their industry. Exploding forth from advertising’s “creative revolution” of the 1960s, these artists and writers all brought a surprisingly rebellious spirit to their work in a business more often associated with mediocrity or manipulation: George Lois, Mary Wells, Dan Wieden, Lee Clow, Hal Riney and others featured in ART & COPY were responsible for “Just Do It,” “I Love NY,” “Where’s the Beef?,” “Got Milk,” “Think Different”.